Fashion Retailer E-commerce Transformation

A boutique fashion retailer with both physical and online presence was struggling with an outdated e-commerce website that was losing sales and damaging their brand reputation. Their online sales had plateaued despite growing market demand, and they were unable to implement modern e-commerce features that customers expected.

We developed a modern, responsive e-commerce platform using a headless commerce approach. The solution featured a streamlined, user-friendly interface with an optimized checkout process reduced to just three steps. We implemented a robust product management system that allowed non-technical staff to easily update products, prices, and promotions. The site included advanced features such as personalized product recommendations, abandoned cart recovery, and customer accounts with order history. We integrated the platform with their physical store inventory system for real-time stock updates across all channels. The solution also incorporated comprehensive analytics for data-driven decision making.